Dynamite Idea -Betsson
December 2007
Betsson announce launch of Dynamite Idea games
International gaming site Betsson has announced the launch of eight exciting new games from leading e-gaming developer Dynamite Idea.
“ Betsson have selected a very strong package,” said Dynamite Idea's Creative Director Jo Mills. “It's a combination of some popular new games and several highly profitable betting classics from our premier gaming suite, including Aces High, Fortune 36, Spin Win, Roll 'Em, Table Keno and the unique internet hit Triple Chance Hi-Lo. They're all proven winners that will enjoy wide appeal with dedicated sports book players.”
The new games include Bingo Keno Extreme, the ultimate combination of the classic games Bingo and Keno which comprises of 9 cards that can be played at once, and the updated version of high pay-out Casino Dice, which now has a new and sophisticated feel.
The appeal of the new games lies in their enormous crossover potential, both attracting players from other areas of gaming, a feature which complements one of Betsson's key strengths, which is its exceptional versatility. Offering more than 15,000 markets in almost 20 sports every week, and with 6 million poker players, they enjoy a reputation for attractive odds, high jackpots and live betting, all in a totally secure environment. Their selection of special bets is one of the widest in the world, and they also offer odds on many exciting events beyond the world of sports.
“Betsson's announcement coincides with a massive 416% surge in profits,” said Jo Mills, “which confirms that their strategy is paying dividends. All the evidence shows that that offering a continually updated choice of well-chosen games strengthens any gaming website and is proven to have a significant impact on profitability . Consumers are becoming more discerning, and demand new and exciting content all the time. It's always been our aim to give customers the widest possible choice, and as with all Dynamite games, these games are now available in 27 languages, including Russian and Chinese.”
During the year, Betsson has launched in several new languages including Greek, Spainish and Italian, as the company seeks to sustain growth and reduce its dependence on the Scandinavian and Turkish markets. Betsson's third quarter for 2007 revenues represent a 14% gain over the second quarter.
Listed on the Nordic Stock Exchange, Betsson is one of the world's largest and most successful gaming sites. Its award winning service is licensed across the EU. With news of the profit results, shares in Betsson (STO:BETS-B) gained 4.52% to SEK81.00.
