Dynamite Idea has massive client gain in Europe
June 2007
Leading E-Gaming Developer Dynamite Idea Makes Huge Client Gain in Europe
With over 100 products having gone live during 2007, leading e-gaming developer Dynamite Idea has raised the bar on its European market for a second successive year, with record client gains.
“The increase is across the board,” said Dynamite Idea's CEO Simon Caddy, “and we believe it's attributable to several factors. Without a doubt, enhanced game quality and an ever more sophisticated player base have had a major impact on demand. Bet 365, Bowmans.com and Hornetsbet.co.uk have each launched initial games suites, that include Aces High, Spin-Win, Fortune 36 and the unique internet hit Triple Chance Hi-Lo. Footballpools.com, Littlewoodsgameon.com, Bet247.com, Betson.com have also launched a series of Dynamite games ready for the New Year.”
As the internet gaming market matured, diversification among gaming site operators was inevitable, with a clear trend towards offering maximum choice. “Also the introduction of our popular cross-over games, such as Casino Dice and Bingo Keno Extreme, has had a definite effect of exposing players to new gaming experiences,” explained Simon Caddy.
MeccaBingo.com has gone live with 10 new full-size Dynamite Idea games, and new gaming site Expekt.com has gone live with an initial launch of 12 games, including Casino Dice and Bingo Keno Extreme, with more games in the pipeline.
Bingo Keno Extreme players from the traditional bingo community who might not ordinarily visit soft gaming sites gain an introduction to a wider choice of gaming experiences, thereby maximising revenue per user. Casino Dice enjoys a similar crossover appeal, but to other sophisticated casino-based games. Dynamite's recently launched updated version has more of a genuine casino feel than its predecessor. It's already proving to be hugely popular.
“Another major breakthrough this year was making our games available in 27 languages, including Russian and Chinese ,” said Simon Caddy. “ We're now offering fully tailored localisation. The technology is tested and proven, and all our research shows that our clients' return is dramatically increased by offering a choice of languages.”
Players are experimenting to find the game types and playing styles that suit them best. We take great trouble to ensure that all Dynamite games are rich in artwork and sound, and offer compelling and rewarding game play.”
